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Branding is about emotionWhen was the last time someone contacted you and told you that your product or service changed their life? If the answer is never, you have work to do. If it’s been a while, you have work to do.

It’s so easy to get stuck on picking your company colors, building your website, creating a logo, finalizing business cards and so on. Now I’m not saying that these things aren’t important. I’m saying that they are only a piece of the puzzle.

I hate being the bearer of bad news, but competition in darn near every industry is tough and it’s not going to get any easier. I feel that while technology has made it fairly easy to get a business up and running that it’s also crippled us when it comes to understanding human needs.

I am a firm believer that your business should be something you are passionate about, but passion alone doesn’t pay bills. Before you invest time and money into your idea, you may want to ask yourself a few questions.

  • Am I offering something that really solves a problem? Is it a big enough problem that people will pay for a resolution?
  • Is my offering priced so that the people needing it can afford it?
  • Will people be able to connect with my message? Does it evoke emotion?
  • Are people understanding the message I’m delivering?

I would love to know what you’re doing to humanize your brand. Leave your comments and thoughts below.

To your success,

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