Branding is a Feeling. Evoke Emotion!

Branding is a Feeling. Evoke Emotion!

When was the last time someone contacted you and told you that your product or service changed their life? If the answer is never, you have work to do. If it’s been a while, you have work to do. It’s so easy to get stuck on picking your company colors, building your website, creating a logo, finalizing business cards and so on. Now I’m not saying that these things aren’t important. I’m saying that they are only a piece of the puzzle. I hate being the bearer of bad news, but competition in darn near every industry is tough and it’s not going to get any easier. I feel that while technology has made it fairly easy to get a business up and running that it’s also crippled us when it comes to understanding human needs. I am a firm believer that your business should be something you are passionate about, but passion alone doesn’t pay bills. Before you invest time and money...
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What Makes a Great Brand Ambassador?

What Makes a Great Brand Ambassador?

There is no one thing that makes a great brand ambassador, as a matter of fact, the right individual will vary depending on the industry. In order to find that person or people that are going to go out and promote your business the way that you want, there are a few things you’ll have to take into consideration. Passion Too often as business owners, we like to work with or hire people that we wouldn’t mind hanging out with. Now that’s not necessarily a bad thing but we have to ask ourselves if this person loves my industry as much as we do or is it just a job. I remember working at a sneaker store in college and it seemed to be the perfect fit for me. I really liked sneakers, I was around other people that liked sneakers and without realizing it, I had a pretty strong network of clients that valued my opinion on sneakers and would always come...
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