7 Characteristics All Successful Brands Have in Common

7 Characteristics All Successful Brands Have in Common

Starting and running a business is kind of a big deal. Not every brand will be successful and not everyone is designed for entrepreneurship, this may sound harsh, but it's reality. Growing a business requires you to lace up those shoes, sorry no Velcro allowed.  Interested in knowing what all successful brands have in common, keep reading. 1. Awareness Knowing your target audience is half the battle. If you want to grow your brand, it's important to know who you best serve. Who will benefit from working with you or buying your product? Don't be shy in letting people know what problem you solve. Unless you're a large superstore, you are going to have a specific target audience and you have to be clear on who fits in that box. Trying to appeal to the masses will quickly dilute your brand causing confusion among your target audience and reduced earning potential. If you are a new business, it's recommended to start with a...
Read More
What Makes a Great Brand Ambassador?

What Makes a Great Brand Ambassador?

There is no one thing that makes a great brand ambassador, as a matter of fact, the right individual will vary depending on the industry. In order to find that person or people that are going to go out and promote your business the way that you want, there are a few things you’ll have to take into consideration. Passion Too often as business owners, we like to work with or hire people that we wouldn’t mind hanging out with. Now that’s not necessarily a bad thing but we have to ask ourselves if this person loves my industry as much as we do or is it just a job. I remember working at a sneaker store in college and it seemed to be the perfect fit for me. I really liked sneakers, I was around other people that liked sneakers and without realizing it, I had a pretty strong network of clients that valued my opinion on sneakers and would always come...
Read More