Branding is a Feeling. Evoke Emotion!

Branding is a Feeling. Evoke Emotion!

When was the last time someone contacted you and told you that your product or service changed their life? If the answer is never, you have work to do. If it’s been a while, you have work to do. It’s so easy to get stuck on picking your company colors, building your website, creating a logo, finalizing business cards and so on. Now I’m not saying that these things aren’t important. I’m saying that they are only a piece of the puzzle. I hate being the bearer of bad news, but competition in darn near every industry is tough and it’s not going to get any easier. I feel that while technology has made it fairly easy to get a business up and running that it’s also crippled us when it comes to understanding human needs. I am a firm believer that your business should be something you are passionate about, but passion alone doesn’t pay bills. Before you invest time and money...
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7 Characteristics All Successful Brands Have in Common

7 Characteristics All Successful Brands Have in Common

Starting and running a business is kind of a big deal. Not every brand will be successful and not everyone is designed for entrepreneurship, this may sound harsh, but it's reality. Growing a business requires you to lace up those shoes, sorry no Velcro allowed.  Interested in knowing what all successful brands have in common, keep reading. 1. Awareness Knowing your target audience is half the battle. If you want to grow your brand, it's important to know who you best serve. Who will benefit from working with you or buying your product? Don't be shy in letting people know what problem you solve. Unless you're a large superstore, you are going to have a specific target audience and you have to be clear on who fits in that box. Trying to appeal to the masses will quickly dilute your brand causing confusion among your target audience and reduced earning potential. If you are a new business, it's recommended to start with a...
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