Branding is a Feeling. Evoke Emotion!

Branding is a Feeling. Evoke Emotion!

When was the last time someone contacted you and told you that your product or service changed their life? If the answer is never, you have work to do. If it’s been a while, you have work to do. It’s so easy to get stuck on picking your company colors, building your website, creating a logo, finalizing business cards and so on. Now I’m not saying that these things aren’t important. I’m saying that they are only a piece of the puzzle. I hate being the bearer of bad news, but competition in darn near every industry is tough and it’s not going to get any easier. I feel that while technology has made it fairly easy to get a business up and running that it’s also crippled us when it comes to understanding human needs. I am a firm believer that your business should be something you are passionate about, but passion alone doesn’t pay bills. Before you invest time and money...
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Successful Female Entrepreneurs Have This in Common…

Successful Female Entrepreneurs Have This in Common…

You ever find yourself spending hours on end looking at competitor websites trying to figure out why they are experiencing such a huge amount of success? It can be so frustrating putting your heart and soul into this grand idea only to see little to no results a year or so later. We've all been there at some point in our business; losing sleep, wondering if we made the right decision, nervous about what the future holds. Everyone talks about how the internet now makes it easier than ever to access information and while this is true, it can also suck the life right out of you. The internet has no filter, you can find just as many horror stories as you can successes. If you know in your heart that you were uniquely designed for the path you're currently on, don't give up. Just because your moment doesn't seem within sling shot distance doesn't mean it won't come. A temporary...
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