Branding is a Feeling. Evoke Emotion!

Branding is a Feeling. Evoke Emotion!

When was the last time someone contacted you and told you that your product or service changed their life? If the answer is never, you have work to do. If it’s been a while, you have work to do. It’s so easy to get stuck on picking your company colors, building your website, creating a logo, finalizing business cards and so on. Now I’m not saying that these things aren’t important. I’m saying that they are only a piece of the puzzle. I hate being the bearer of bad news, but competition in darn near every industry is tough and it’s not going to get any easier. I feel that while technology has made it fairly easy to get a business up and running that it’s also crippled us when it comes to understanding human needs. I am a firm believer that your business should be something you are passionate about, but passion alone doesn’t pay bills. Before you invest time and money...
Read More