What Makes a Great Brand Ambassador?

What Makes a Great Brand Ambassador?

There is no one thing that makes a great brand ambassador, as a matter of fact, the right individual will vary depending on the industry. In order to find that person or people that are going to go out and promote your business the way that you want, there are a few things you’ll have to take into consideration. Passion Too often as business owners, we like to work with or hire people that we wouldn’t mind hanging out with. Now that’s not necessarily a bad thing but we have to ask ourselves if this person loves my industry as much as we do or is it just a job. I remember working at a sneaker store in college and it seemed to be the perfect fit for me. I really liked sneakers, I was around other people that liked sneakers and without realizing it, I had a pretty strong network of clients that valued my opinion on sneakers and would always come...
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